We Are LEVEL t-shirt designs

Live Brief- Creating Signage

Castle point shopping center is very hard for blind people to get around. We worked in a group to come to a solution how to make it more accessible for the blind and partially blind. We needed to come up with a signage system that would suit the disability, using braille, voice recognition, using the right color and size.
- Castle Point has 11,000 mobility costumers.
- Only 12% of blind people can read braille.
- Nearly 2 million people are blind in the UK.
- Every 15 minutes a person begins to lose there sight.

We took into account what sort of things there are for blind people and what type faces to avoid. Do not use italics and underlining of text, avoid punctuation because it is difficult to read and may become confusing. We also looked at what would be good for blind and partially blind people we came up with an audio system, infra-red system that bluetooth your phone telling you where the shop is. Using textures and clear colors, embossed shapes and braille.

We came up with splitting the shops into categories and combining it with an icon.

-Entertainment



-Electrical



-Clothing



-Food and drink



-Supermarket




-Home ware



On each of these signs there will be braille at the bottom and when you touch it will say what shop your next to and it lights up.

Bruce Connew interview

Final out come of an interview from type radio, I had to transcribe the interview from itunes and edit the umm and arrgh's out of the interview to make it readable. I took the at sandbanks beach in the evening, I wanted the magazine spread to be smart and simple.